Insights about the consumer and retail profitability
13 April 2026
Now that reporting season is over for Australian retail, we have finalised the themes and issues observed during 1H26. This is important context as there are now quite a few body blows facing the consumer – higher interest rates and higher petrol prices clearly add risk to the retail outlook. The impacts are likely to be more significant in the 1H27e fiscal period and more painful in housing-related retail categories and takeaway food.
Over the long-term, JB Hi-Fi Australia has delivered close to 5% comparable sales growth. The company’s ability to alter its product range as well as drive more premium products has been a hallmark of its success. The company now faces a tougher demand backdrop given price inflation in some key categories combined with deflation in others from a higher Australian dollar. What does it all mean? Volumes for electronics will slow given the retail cycle is slowing as well as the consumer response to higher prices. Even so, the company should deliver sales growth. We see comp sales troughing at 2.7% in FY27e with a return towards 3% beyond FY27e.
Domino’s reported network sales down 2% and EBIT up 1% in 1H26. The company is pursuing cost savings and lower discounting aggressively. However, so far the drop in same store sales seems larger than the gross margin gain for franchisees. We expect SSSg to decline in FY26e and return to very modest growth in FY27e as the company focuses more on gross margins. A good portion of targeted cost savings will be passed onto franchisees. Even so they account for less than half the required lift in franchisee EBITDA. Domino’s is taking decisive action to restore profitability but we expect the stock to be range bound until the new CEO starts by August 2026.
Harvey Norman reported 15% EBITDA growth in 1H26. Sales growth was solid in both the key markets of Australia and New Zealand and profit margins expanded with better cost control. Harvey Norman’s sales trends are likely to slow in Australia and NZ over the next 12 months, but we expect it to be a mild slowdown. The improved inventory position for franchisees bodes well for margin expansion in 2H26e.
Super Retail Group reported 1H26 EBIT down 3%. The weaker result reflected elevated promotions in Rebel and weak sales in BCF. These issues should pass as Rebel’s inventory levels are lean and BCF has already seen an improvement in sales trends. We are positive on earnings outlook over the next two years helped by improving gross margins. Super Retail may see a 70bp gain from the higher Australian dollar. Super Retail Group have arranged an investor day on the 11th June 2026.
JB Hi-Fi reported 1H26 EBIT up 8%. The drivers of the result were good sales growth and a slight tick-up in gross margins with higher operating cost growth. The company’s sales update for January 2026 highlighted a slowdown in momentum, which is likely to play out in calendar 2026. We expect comparable sales growth of closer to 3% for JB Hi-Fi Australia and The Good Guys over the next 18 months. In particular, JB Hi-Fi Australia has a high hurdle in the June 2026 quarter. Even though sales are slowing, the ability to extract margin support from suppliers is strong and there is flexibility in the staff cost base.
Feedback on footwear category sales indicates soft trading conditions continue, making it one of the weakest retail categories. Analysis of Accent Group’s promotional discounting shows consistently deeper discounts since its AGM. We lower our sales expectations but lift our gross margin forecasts because the discounting has not deteriorated.
Metcash reported a 2% drop in EBIT for 1H26. The company’s sales trends are likely to soften a little from here, particularly as it laps Woolworths DC strikes and the Black Friday boost to Total Tools dissipates. The swing factor for Metcash is its corporate hardware stores that need a meaningful upswing in the residential construction cycle. Profit margins are depressed and should recover. The combination of optionality around hardware upside, contract wins in convenience and a good dividend yield give us reason to be positive.
Domino’s remains a topical stock with debates about its appeal as a takeover target and also as a cost out opportunity. In our view, these two debates need to accompany a discussion about its weak sales growth and poor franchisee profitability. Without an acceleration in same store sales, cost savings will be difficult to bank for shareholders. If franchisee profitability does not improve, there is a risk there will be more store closures globally.
Woolworths reported 1Q26 sales growth of 2.7% overall and 1.6% comparable sales growth in its Australian Food segment. The weak sales trend has led Woolworths to increase its promotions, inventory and staffing investment to help stabilise its market share. Sales trends are likely to improve but it will dent profit margins. We forecast Australian Food EBIT growth of 5% for FY26e at the low end of the company’s guidance range. Woolworths’ valuation is appealing but its sales and margin recovery will be gradual and is not without risk.