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Retail Mosaic chart pack - FY26 retailer market share

Online driving share gains

13 October 2026

We have pulled together a chart pack of market share across retail segments. The key insights we draw from it are:

  • Major supermarket chains both taking share, which is rare: Coles and Woolworths combined market share rose 60bps in FY26. Typically market share is flat. Tobacco headwind has hurt independent supermarkets and Aldi has been more focused on profitability. The majors share gains likely to be smaller in FY27e.
  • Online driving share gains: Online industry sales growth of 14% in FY26 and ASX-listed retailers delivered 17%. Large retailers are leveraging their traffic to grow marketplace sales.
  • Value focused offerings winning over premium: In both department stores and apparel retailing, consumers gravitated to value focused offerings. In clothing, Uniqlo and Glassons have taken share 35bps of share collectively, whilst Kmart has taken 58bps of share while David Jones and Myer together lost 43bps.
  • Less reliable ABS data: Our work on market share is designed to provide insight about market structure and the relative performance. ABS retail sales data releases have become less transparent and the data source is less reliable. We have combined datasets where possible to provide the most accurate view on market share.

Retail Mosaic chart pack - Key insights post FY26 reporting season

Insights about the consumer and retail profitability

28 September 2026

Now that reporting season is over for Australian retail, we have finalised the themes and issues observed during FY26. The strength of sales trends in FY26 has been met with weaker trading updates going into FY27e as the consumer faces a number of headwinds to end 2026 – interest rates hikes, falling house prices and higher petrol prices add risk to the retail outlook. The impacts are likely to be more significant in the 1H27e fiscal period and more painful in housing-related retail categories and takeaway food.

Presentation: Retail sales outlook for FY27e

An inevitable slowdown

31 July 2026

The link provides a presentation associated with a webinar we held. The recording is embedded in the email and details our revised forecasts for retail in the year head. We addressed the impact of higher interest rates, lower house prices and retail price inflation. All these factors will shape the timing and shape of a retail sales slowdown in FY27e. The presentation deck is now live on the website. 

The link provides a presentation associated with a webinar we held. The recording is embedded in the presentation and details our revised forecasts for retail in the year head. Since we last published our retail forecasts in January 2026, a lot has changed. Higher petrol prices and interest rates will lead to slower retail growth. We forecast retail sales growth of 4.0% for 2026, which is a revision down from 4.5% previously. On the surface it looks like a mild revision. However, the slowdown for non-food retail and dining out is larger at a one percentage point. Discretionary spending growth could slow by 3% by December 2026. The offsets to a more negative stance are higher inflation in food categories, unemployment remains low and households have savings buffers to deal with the pressures. There is a bear case where spending turns negative, but that requires recessionary conditions and an unsympathetic RBA and government.

Retail Mosaic Chart pack - Key insights post 1H26 reporting season

Insights about the consumer and retail profitability 

13 April 2026

Now that reporting season is over for Australian retail, we have finalised the themes and issues observed during 1H26. This is important context as there are now quite a few body blows facing the consumer – higher interest rates and higher petrol prices clearly add risk to the retail outlook. The impacts are likely to be more significant in the 1H27e fiscal period and more painful in housing-related retail categories and takeaway food.

Presentation on higher petrol prices and interest rate cuts

Update to the retail outlook for 2026

18 March 2026

Given the increased uncertainty for consumers, we have put together a slide deck to help navigate the potential risks to retail demand over the next 12 months. Separately we have published reports about both the risk from higher petrol prices and what history tells us about the impact of interest rate hikes on retail spending.

Presentation on the retail sales outlook for 2026

As good as it gets

30 January 2026

The link provides a presentation associated with a webinar we held. The webinar addressed our retail sales forecasts for 2026. We addressed the outlook for the Australian retail sector in 2026 and beyond. The sector had a strong finish to 2025 but the outlook is more hazy with risks to both sales momentum and gross margins emerging. 

Retail Mosaic chart pack - FY25 retailer market share

The big getting bigger

17 November 2025

We have published our periodical chart pack of retailer performance vs market. See attached PDF.  This market share report provides two insights – 1) which retailers are winning and to what extent. 2) Insights about market structure.  If you would like any of the data in Excel at any point, just contact us.

Presentation: Retail sales outlook for the 2025 festive season

A subdued upswing from here

31 October 2025

The link provides a presentation associated with a webinar we held. The webinar addressed our retail sales forecasts for FY26. We addressed the crucial time for retailers that is the festive season and how trends may shift across retail categories. While the macro-economic backdrop is conducive, what will it take to see stronger sales growth?  

Retail Mosaic chart pack - Key insights post FY25 reporting season

Insights about the consumer and retail profitability 

02 October 2025

This chart pack provides subscribers with insights about the retail operating environment and outlook for sales, gross margins and operating leverage. The chart pack has been compiled post the FY25 reporting season across the retail market providing fresh insights about the sector.

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