Woolworths is undertaking a program called Customer Offer Reset (COR), which will reduce its branded range and shift more products to an every day low pricing (EDLP) proposition called Lower Shelf Price (LSP). The program will show up on shelf shortly and impact the next two years. COR and LSP should be positive for sales and earnings, but it does depend on the competitor response. These programs demonstrate a sharper focus by Woolworths on execution and price trust. While not solely related to COR and LSP, we expect Woolworths to sustain above market (and Coles) growth over the next year and EBIT margin expansion.
Frasers Group has announced a full takeover offer for Accent Group with no premium at A$0.65. Frasers Group has used the strategy in the past, building up a stake and launching an opportunistic bid with varying success. The offer represents a 3.3x EV/EBITDA multiple (FY26e). Frasers may lift the bid but has exercised patience in the past. The board will say that the offer undervalues the company, holding out for an improved offer in our view. We weight three scenarios at an equal chance of occurring: a full takeover going ahead at a premium to the current offer, a status quo scenario and a Sports Direct agreement termination.
Accent Group strategy day focused on long term growth targets for 2030 which are driven by the rollout of Sports Direct, cost out initiatives and an assumed improvement in like-for-like sales growth beyond FY27e. We are cautious on the ability to reach the longer term store count goals with more than a hundred stores in the current network under review. An improvement in like-for-like sales is predicated on the continued strength of performing brands and the recovery of brands that have been out of favour in recent years.
The link provides a presentation associated with a webinar we held. The recording is embedded in the presentation and details our revised forecasts for retail in the year head. Since we last published our retail forecasts in January 2026, a lot has changed. Higher petrol prices and interest rates will lead to slower retail growth. We forecast retail sales growth of 4.0% for 2026, which is a revision down from 4.5% previously. On the surface it looks like a mild revision. However, the slowdown for non-food retail and dining out is larger at a one percentage point. Discretionary spending growth could slow by 3% by December 2026. The offsets to a more negative stance are higher inflation in food categories, unemployment remains low and households have savings buffers to deal with the pressures. There is a bear case where spending turns negative, but that requires recessionary conditions and an unsympathetic RBA and government.
Lovisa’s global expansion has added operational complexity including currency changes which we have mitigated by forecasting on a constant currency basis. We have lowered our comparable sales forecasts and our ANZ store count estimates. Lovisa has de-rated as consumer sentiment and discretionary spend is impacted by geopolitical tensions. Competition domestically, global tensions and Jewells expansion remain key risks.
Insights about the consumer and retail profitability
13 April 2026
Now that reporting season is over for Australian retail, we have finalised the themes and issues observed during 1H26. This is important context as there are now quite a few body blows facing the consumer – higher interest rates and higher petrol prices clearly add risk to the retail outlook. The impacts are likely to be more significant in the 1H27e fiscal period and more painful in housing-related retail categories and takeaway food.
Myer Holdings reported 1H26 group EBIT of $113 million, down 17% on a proforma basis. Sales growth of 2.1% was offset by lower gross margins and cost investments. We have revised our sales lower on store count and slowing comps. We lower gross margin expectations and delay synergy and supply chain benefits. Fixing the supply chain issues, delivering on synergies and leveraging Myer One should all translate into meaningful earnings growth delivered from a strong financial position.
Given the increased uncertainty for consumers, we have put together a slide deck to help navigate the potential risks to retail demand over the next 12 months. Separately we have published reports about both the risk from higher petrol prices and what history tells us about the impact of interest rate hikes on retail spending.
Super Retail Group reported 1H26 EBIT down 3%. The weaker result reflected elevated promotions in Rebel and weak sales in BCF. These issues should pass as Rebel’s inventory levels are lean and BCF has already seen an improvement in sales trends. We are positive on earnings outlook over the next two years helped by improving gross margins. Super Retail may see a 70bp gain from the higher Australian dollar. Super Retail Group have arranged an investor day on the 11th June 2026.
Accent Group reported 1H26 EBIT of $57m, down 30%. Underlying gross margin of 54.3% was down 130bp. The trading update for the first eight weeks was flat. We have rebased our forecasts for FY27e on the proforma earnings base of FY26e which strips out the exit of Glue Store and OzSale. We lower our sales forecasts on closures and lift our gross margin and cost of doing business forecasts. A Strategy Day will be held in May 2026 to provide an update on growth priorities.