Australian retail sales rose 4.7% in September 2025 year-on-year, an improvement on August 2025 trends. Growth was stronger across all retail categories. While the RBA has paused on further rate cuts, house price growth looks to be accelerating, which is supportive of better retail sales growth. It should be a decent Christmas for most retailers, just watch for the levels of discounting.

Endeavour Group reported 1Q26 sales down 0.3%.  The sales dynamic remains broadly consistent with declines in Retail liquor volumes, but growth in Hotel sales. Endeavour’s commentary suggests gross margin risks are building as it invests in sharper pricing in order to improve sales trends in its retail stores. We expect EBIT to drop by 5% in Retail in FY26e, despite cost savings. The Hotel business should have a better financial year given sales growth, but costs are elevated.

Woolworths reported 1Q26 sales growth of 2.7% overall and 1.6% comparable sales growth in its Australian Food segment. The weak sales trend has led Woolworths to increase its promotions, inventory and staffing investment to help stabilise its market share. Sales trends are likely to improve but it will dent profit margins. We forecast Australian Food EBIT growth of 5% for FY26e at the low end of the company’s guidance range. Woolworths’ valuation is appealing but its sales and margin recovery will be gradual and is not without risk.

The festive season will ramp-up for retailers in the next few weeks. The consumers’ embrace of Black Friday has resulted in November sales now representing a bigger share of the annual calendar in Australia compared with the US, UK and NZ. The timing and high base makes it difficult to see a strong festive sales period in 2025. We forecast non-food sales to rise 4.0%, a slight dip on recent trends. While the sales backdrop will be decent, the risk is retailers discount earlier this year given higher inventory for some. We highlight Accent Group and Lovisa as retailers with elevated inventory levels.

Australian retail sales only rose 3.1% in August 2025, a slowdown from the 5% trendline seen in the previous three months. The slowdown was broad-based, albeit café & restaurant spending remained strong at 6.4% growth. While the slowdown may raise some concern, we see the sustainable trend level around 4% growth and hence a softer month for August and September is likely. Consumers are bound to wait till Black Friday to spend up again.

Lovisa reported FY25 EBIT of $139 million, up 8%. Gross margins improved 100bp, to 82.0%. The trading update of 5.6% comparable sales growth was an acceleration on the strong 2H25. We lift our sales and gross margin forecasts but also our cost assumptions given 27% cost growth in 2H25.

The latest household spending indicator (replaces Retail Sales series) showed retail sales growth of 4.8% for July 2025, up from 3.8% in June 2025. The strongest growth was in “other” retailing, which includes online pure-play, pharmacy and recreational goods. Department stores had a surprisingly strong result and household goods was solid too. We expect growth rates to hover close to 4% over the remainder of 2025.

Woolworths reported FY25 EBIT down 15%. While it was a rough year, the more concerning issue is that its rebound in FY26e has been tempered by guidance. The earnings recovery will be impacted by ongoing investment in its supply chain transformation and simplification. Woolworths sales trends are likely to accelerate beyond 1Q26e as price investment and execution improve and management disruptions settle down. We lower our EPS by 7.9% in FY26e and 9.6% in FY27e given higher one-off costs.

Accent Group reported FY25 EBIT of $110 million, in line with guidance and flat on the pcp. The trading update indicated LFL sales turned slightly positive on the 2H25 drop of 1.5%. The first Sports Direct store is due to open in November 2025. Guidance provided is for EBIT growth of high single digits, close to $120 million. We forecast $115 million EBIT for FY26e, growth of 4.5% with a view that competition will crimp gross margins.

Australian retail sales finished fiscal 2025 with 4.6% growth for June 2025, the strongest growth in over two years. The standouts were online, recreational goods, pharmacy, cosmetics and electronics. Liquor, cafes & restaurants and supermarkets were all laggards. The strong finish to the year partly reflects end of financial year sales. Retail spending for FY25e was up 3.3% and we see 3.9% growth for FY26e.