Woolworths reported 14% EBIT growth for 1H26, helped by improving sales trends and more consistent execution across its divisions. While a good result, there was a low base in the previous corresponding half. Woolworths sales trends may slow from here and the margin gains in eCommerce and Digital & media will be difficult to repeat. The outlook for FY26e through to FY28e is good as margins recover further and supply chain investments deliver a return. The PE premium to Coles is back to its long-term average.