Accent Group (AX1) - Our take on the strategy day

Ambitious margin targets

Published: 15 May 2026

Accent Group strategy day focused on long term growth targets for 2030 which are driven by the rollout of Sports Direct, cost out initiatives and an assumed improvement in like-for-like sales growth beyond FY27e. We are cautious on the ability to reach the longer term store count goals with more than a hundred stores in the current network under review. An improvement in like-for-like sales is predicated on the continued strength of performing brands and the recovery of brands that have been out of favour in recent years.

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