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The link provides a presentation associated with a webinar we held. The recording is embedded in the presentation and details our revised forecasts for retail in the year head. Woolworths is undertaking a program called Customer Offer Reset (COR), which will reduce its branded range and shift more products to an every day low pricing (EDLP) proposition called Lower Shelf Price (LSP). The program will show up on shelf shortly and impact the next two years. COR and LSP should be positive for sales and earnings, but it does depend on the competitor response.

Retail spending for May 2026

The slowdown is yet to materialise

26 June 2026

Australian retail sales rose 5.7% in May 2026 year-on-year. The three-month rolling growth was 5.4% and for non-food retail it was 6.9%. These figures are all above long-term average growth of 4.9% for total retail and 4.4% for non-food retail. Given the persistence of strong growth, some may feel a downturn is unlikely. We expect the downturn in sales growth to be gradual and more evident late 2026 and early 2027 as income growth slows. Additional risks are building if house prices fall.

Woolworths is undertaking a program called Customer Offer Reset (COR), which will reduce its branded range and shift more products to an every day low pricing (EDLP) proposition called Lower Shelf Price (LSP). The program will show up on shelf shortly and impact the next two years. COR and LSP should be positive for sales and earnings, but it does depend on the competitor response. These programs demonstrate a sharper focus by Woolworths on execution and price trust. While not solely related to COR and LSP, we expect Woolworths to sustain above market (and Coles) growth over the next year and EBIT margin expansion.

The RBNZ remains on hold while the RBA has already raised rates three times this year. New Zealand retail sales began recovering in the September quarter 2025 and the income backdrop remains good for NZ consumers despite the risk of higher inflation and interest rates. We forecast New Zealand retail sales growth to hold at 4.2% over FY27e, with 3.6% growth in at-home food & liquor and 4.6% in non-food retail. The retail sales cycle in New Zealand may be more uncertain in FY27e, but the long-dated impact of rate cuts is still a tailwind, along with improving net migration and employment growth. Key retailers that have earnings upside in NZ are Ampol, Woolworths and Harvey Norman. To a lesser extent, JB Hi-Fi and Nick Scali will see upside to earnings but both have a very small store network.

Retail Mosaic chart pack - Australian online retail

State of play for 2025 and outlook for online

20 January 2026

We have updated our forecasts for online retail sales growth and penetration in Australia. FY25 was defined by strong online sales growth in marketplaces, food delivery and electronics. We have revised our long-term forecasts with higher penetration in online food as the supermarkets embrace food delivery aggregators and click & collect. We have slightly lowered our non-food forecasts. The emphasis remains on the profitability of online retailing for bricks & mortar retailers as well as the threat of Amazon to Australian retailers as they expand their footprint.

Retail spending for October 2025

Surprisingly upbeat

09 December 2025

Australian retail sales rose 6.2% in October 2025 year-on-year, a surprise given our feedback of modest spending in October in what felt like anticipation of Black Friday deals. The theme of a strong consumer continued from the National Accounts update for the September quarter in which household income was revised higher. Higher house prices and improved savings rates are buffering the consumer with sentiment trending higher.

Tobacco industry outlook

Headwind running out of puff

24 November 2025

The Australian legal tobacco market has shrunk by close to 70% over six years yet nicotine consumption is up over the same timeframe given illicit tobacco and vapes. While the declines are not over, we can see a path to stabilisation in legal tobacco in the second-half of 2026 as legislation on outlets and stronger border force efforts reduce illicit tobacco and vape supply. For Coles, Woolworths and Metcash, stabilisation in tobacco will add 1% to 2% to food sales growth, while the group EBIT drag of 1%-2% per annum will also fade away from FY27e onwards. For Ampol and Viva, the sales impact is likely to be more meaningful boosting convenience shop sales by as much as 7%. Viva has the largest tobacco exposure at 5% of group EBIT.

Retail Mosaic chart pack - FY25 retailer market share

The big getting bigger

17 November 2025

We have published our periodical chart pack of retailer performance vs market. See attached PDF.  This market share report provides two insights – 1) which retailers are winning and to what extent. 2) Insights about market structure.  If you would like any of the data in Excel at any point, just contact us.

Australian retail sales for September 2025

A stronger month all-round

10 November 2025

Australian retail sales rose 4.7% in September 2025 year-on-year, an improvement on August 2025 trends. Growth was stronger across all retail categories. While the RBA has paused on further rate cuts, house price growth looks to be accelerating, which is supportive of better retail sales growth. It should be a decent Christmas for most retailers, just watch for the levels of discounting.

Quarterly update: Retail sales forecasts for FY26e

A subdued upswing from here

23 October 2025

We have made modest revisions to our retail sales forecasts. For FY26e, we forecast retail sales growth of 4.0% (prev 3.9%) and for FY27e 4.1% growth (unchanged). Non-food retail spending has been solid in the past six months and the trends are likely to continue into Christmas this year. However, we may see some shift in category performance in the new year as household goods slow, while fashion and takeaway food sales improve. Our upswing in retail sales is muted, which is a function of slowing household income growth and a low savings rates. We continue to monitor house prices closely as a source of upside risk if the wealth effect stimulates the use of previously stored-up savings.

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