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Retail sales for October 2024

A great month in non-food

05 December 2024

Australian retail sales rose 3.8% year-on-year in October 2024. It was a strong month for non-food retail up 5.1%, which is above long-term trends. It is uncommon for non-food to outperform, but the combination of good household income growth and a softer September has brought out shoppers. Pharmacy, cosmetics, recreational goods and online were the strongest growing categories. Our feedback on Black Friday sales suggests November will show solid growth too. We may see some weakness in December as promotional fatigue sets in.

Retail sales for September 2024

A rough month for retail

01 November 2024

Australian retail sales rose 0.9% in September 2024 year-on-year. This was a deceleration on the 4.0% growth in August. August benefited from Father’s Day timing and promotional activity, which took sales from September. Looking at the September quarter, retail sales were up 2.5% compared long-term trends of 4.9%. Pharmacy, recreational goods and furniture were the non-food categories in growth during September. We see consumers delaying purchases in anticipation of Black Friday deals which means a more subdued October as well.

Retail sales for August 2024

An early end to Winter weakness

03 October 2024

Australian retail sales rose 4.0% in August 2024 year-on-year. This was an acceleration on the 2.6% growth in July with online outperforming at 12.0% growth. Dining-out slowed, but supermarkets were strong.  Afterpay Day, Father’s Day and better weather supported liquor, recreational goods and clothing spend. Pharmacy continues its strong sales growth. We expect sales growth to be softer in the next two months ahead of Black Friday promotions in November.

Retail sales for July 2024

Online sales surge

02 September 2024

Australian retail sales rose 2.6% in July 2024 year-on-year. While overall sales trends remain weak, the standout was online, which was up 14.3% with strength in both food and non-food online. Amazon’s Prime Day has had spillover effects across the market. Hardware, Liquor and Takeaway Food were in decline in July. Pharmacy and furniture had good sales growth. We expect a gradual improvement in sales growth over the next six months led by non-food retail categories.

Retail sales for June 2024

Sales improving for some

02 August 2024

Australian retail sales rose 2.1% in June 2024 year-on-year. This continues recent weak trends, even though some of our feedback has been stronger over the past two months. The data does reveal smaller retailers are doing it tougher. There was a significant pick-up in fashion and department stores, modest pick-up in electronics with a slowdown in dining out and liquor. For FY24e, retail sales only rose 1.8%. We expect an acceleration to 2.9% for FY25e. The acceleration is likely to be modest given low household savings and dis-inflation for retail goods.

Retail sales for May 2024

Faint pulse emerging

03 July 2024

Australian retail sales rose 2.1% year-on-year in May 2024, which is the best underlying rate of growth since November 2023. The glass half-full would suggest we may be past the trough for retail. The glass half-empty is that the rate of growth is still very weak and indicative of per capita declines in retail volumes. We do think we are now past the trough in volumes, but we don’t expect a swift recovery in retail spending.

Retail sales for April 2024

Early Easter is no help for retail

06 June 2024

Australian retail sales rose 1.2% in April 2024. To adjust for the noise of the timing of Easter we also look at the combined March-April results which shows sales growth of only 1.3%. Department stores and fashion have had the most notable slowdown over the Easter trading period. Supermarket sales are also soft considering data suggests higher inflation in March-April. We forecast subdued retail sales growth trends to continue to June 2024, with a mild pick up for the back-half of calendar 2024.

Retail sales for March 2024

Looking through Easter noise

09 May 2024

Australian retail sales rose 1.3% in March 2024 (0.8% seasonally adjusted). Given the timing of Easter, judging the results is problematic. However, seasonally adjusted data and our own feedback reinforces the view that sales trends remain weak across March-April. Per capita retail volumes fell 2.3% in the March 2024 quarter. Additional category detail shows weakest underlying trends in electronics, furniture, recreational goods and clothing. We expect very weak trends to persist through to June 2024 with a mild pick up for the back-half of calendar 2024.

Retail sales for February 2024

No signs of improvement yet

08 April 2024

Australian retail sales rose by 1.6% year on year in February 2024, adjusted for the leap-year effect. Sales trends are very weak, given population and price are still positive contributors to retail. As a silver lining, retail is now almost back to pre COVID-19 underlying sales trends. Perhaps the mean-reversion is done? The weakest categories in February were furniture, electronics and footwear. Pharmacy, cosmetics and apparel did well. We expect retail sales growth to continue to hover around 0%-2% over the next few months.

Retail sales for January 2024

Subdued sales growth

11 March 2024

Australian retail sales rose 1.2% for January 2024. Half of retail categories were in decline, including notable declines in furniture, electronics, footwear and recreational goods over the month. Trading updates from a number retailers highlight stabilisation in sales trends, but at a weak level of growth. We expect subdued sales trends to persist over the next four months.

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