Over the long-term, JB Hi-Fi Australia has delivered close to 5% comparable sales growth. The company’s ability to alter its product range as well as drive more premium products has been a hallmark of its success. The company now faces a tougher demand backdrop given price inflation in some key categories combined with deflation in others from a higher Australian dollar. What does it all mean? Volumes for electronics will slow given the retail cycle is slowing as well as the consumer response to higher prices. Even so, the company should deliver sales growth. We see comp sales troughing at 2.7% in FY27e with a return towards 3% beyond FY27e.