We have published our periodical chart pack of retailer performance vs market. See attached PDF.  This market share report provides two insights – 1) which retailers are winning and to what extent. 2) Insights about market structure.  If you would like any of the data in Excel at any point, just contact us.

The Myer strategy day gave a clearer view of the business in its current form and addressed many initiatives to drive improvement. Strategies previously outline are on track to be delivered in FY27e. There are several initiatives underway with no long-term targets provided yet. As Myer delivers on initiatives we expect to hear more on targets.

We have published our periodical chart pack of retailer performance vs market. See attached PDF.  This market share report provides two insights – 1) which retailers are winning and to what extent. 2) Insights about market structure.  If you would like any of the data in Excel at any point, just contact us.

In the past two months, we’ve learnt that Catch is shutting down, while Amazon managed 33% revenue growth in Australia in 2024. The online market is consolidating and likely to do so further over the next five years. For now, Amazon’s growth is more so at the expense of other pure play retailers including eBay. However, given Amazon is taking close to one-third of all the growth in retail, eventually it will impact major ASX-listed companies. We remain cautious on impact for JB Hi-Fi, Wesfarmers and Harvey Norman. 

Australian retailers have had a good Christmas. Even with a bigger Black Friday, consumers were in the mood to spend at Christmas and a late surge in sales is likely to lead to good growth. Sales trends are likely to be at least 1% better than the September quarter. In addition to good sales, few retailers are complaining about margins. While sales growth has been good, margins are already high and cost growth is elevated.

Amazon recently sent a letter to a number vendors on its first-party (1P) platform informing them they would move to third-party (3P). What’s the change and why?  Under 1P, Amazon takes the inventory and price risk. Under 3P, the vendor (brand owner) takes these risks. Australian retail profit margins are generally higher than five years ago with gross margins better than feared. In our view, a key reason is that online retailers are less aggressive on price. Amazon’s shift is a good example of the shift in mindset. We expect retailers to sustain higher gross margins. The problem is their sales growth may remain underwhelming relative to operating cost growth.

Coles reported 1Q24 sales growth of 4.7% from its Supermarket division and 1.8% for Liquor. While Coles results were weaker than Woolworths, underlying trends remain quite similar and the growth gap is likely to remain small. The challenge for Coles is that sales growth is likely to be below underlying cost growth, putting an emphasis on cost savings to protect margins.

Australian retail sales grew 1.9% for August 2023 on the prior corresponding month. The additional detail provided by the ABS revealed very weak sales in electronics, furniture and recreational goods. Non-food online went backwards too. Supermarket sales dipped to 4.5% growth, driven by deflation in fresh categories. We are approaching the trough in retail sales over the next few months. Even so, any recovery in 2024 may be longer-dated and weaker than hoped until tax cuts take effect later in that year.

We are entering the silly season for retail. Over recent years promotions have started earlier with a rapid embrace of offshore events like Black Friday. Achieving a good November and December can make or break a retailer’s year. We expect earlier and bigger promotions this November, but it’s not a sign of desperation. These promotions are planned and aimed at stimulating sales. Even so, given huge November events in 2020 and 2021, it will be hard to deliver more than 3% sales growth in our view. With a swing back to stores this year, we expect December to be stronger.

Over the next six weeks a number of retailers will provide updates on their trading. We expect to see incredibly strong sales for most non-food retailers. September sales growth could be north of 20% and October could be up low double-digits. Supermarkets have seen slower sales recently, but should see an acceleration starting to show through in October. November could be a speed bump given enormous growth rates in 2020 and 2021. However, Black Friday promotions may start earlier and more retailers are likely to participate. We also expect a solid December trading period across the retail sector.