The Australian retail sector imports a significant portion of products from offshore, particularly in non-food categories. In most cases, these goods are purchased in a foreign currency, which means currency volatility can impact the cost of goods and retail profits. In Issue 9 of Price Watch, we analyse the impact that changes in the Australian dollar against the US dollar (AUD/USD) can have on retail prices and profitability. A fall in the AUD/USD typically impacts retail prices with a six-month lag.

The much-anticipated announcement by the US Government of reciprocal tariffs creates an environment of uncertainty. For Australian consumer companies, there could be a silver lining through lower cost of goods on products sourced from China or other low-cost countries. Breville and Lovisa face some challenges given their US operations, but also stand to benefit from lower sourcing costs. Treasury Wines will face tariffs on a small part of its business importing wines from NZ and Australia, but its US business could benefit from higher prices on French & Italian wines competing with its domestic US premium portfolio.

In the past two months, we’ve learnt that Catch is shutting down, while Amazon managed 33% revenue growth in Australia in 2024. The online market is consolidating and likely to do so further over the next five years. For now, Amazon’s growth is more so at the expense of other pure play retailers including eBay. However, given Amazon is taking close to one-third of all the growth in retail, eventually it will impact major ASX-listed companies. We remain cautious on impact for JB Hi-Fi, Wesfarmers and Harvey Norman. 

City Chic’s trading update for 1H25e shows an improvement in sales compared with six months ago, but ongoing challenges in the US and operating losses. We expect better profit margins in 2H25e given cost savings and more full-priced sales. However, we are more cautious on the sales outlook. Fundamentally, City Chic has stabilised its business, but the prospect for decent profit margins is still some way off. 

The outlook for retailers this festive season is constructive. Perhaps it is best characterised as a sign of the times where consumers are acting cautiously but do have money to spend. Therefore discounts are working. Black Friday event sales were likely up 4%-7% for many retailers based on our feedback. We expect the strongest growth was online. Amazon took share. Home appliances, fashion and beauty have done best. However, there are more discounts.

The festive season is the key profit driver for almost all Australian retailers. Its shape has shifted meaningfully over the past decade as Australian shoppers have embraced Black Friday promotions. We expect an even bigger November sales period in 2024 as more retailers and consumers position for Black Friday deals. While November gets bigger, it has largely been at the expense of December sales. The timing of promotional events is also shifting a little and we may see promotions earlier in November this year. The primary risk for retailers is longer, deeper discounting impacting gross profit margins. 

City Chic reported an FY24 pre-AASB 16 EBITDA loss of $19 million, an $8 million smaller loss than in FY23. This was a beat to the guidance of -$22 million provided at the time of the capital raising in June 2024. City Chic’s trading update showed positive comparable sales up 9.9% and further, provided revenue guidance of $142 to $160 million for FY25e.

The decision by China to remove tariffs on barley is good news for Treasury Wine Estates. We place a 51% probability of wine tariffs being removed within the next six months. The upside to earnings could be 16% within 12 months and 32% over four years.

Harvey Norman has provided an AGM update that reflects the strength of the consumer in many of its markets. Australian comparable sales rose 8.8% and the three-year CAGR is 8.0%. Slovenia and Ireland are also very strong. Given good sales results, we expect profit margins to only fall slightly in FY23e. If Harvey Norman can reduce its inventory levels in an orderly manner, the margin compression could be less than feared.