Most retailers have highlighted how much tougher their NZ operations have been over the past year. The magnitude of the interest rate pain combined with lower levels of household savings has created a much tougher backdrop. However, conditions are improving and rate cuts have been significant with more to come. NZ retail sales should recover over 2025, more so in the second-half. We have pulled together a chart pack that provides a perspective on the NZ economic outlook, retail sales forecasts and financial performance of major retailers in that market. We include both ASX-listed retailers and NZ-centric retailers.

Australian retail sales rose 4.1% in January 2025 with decent signs of growth across most categories. Liquor is still lagging, while hardware and electronics were softer than recent months. Pharmacy and recreational goods were the standout segments. We expect retail category and company divergence to rise over the next six months. Overall sales trends are likely to bounce around the 3%-4% mark, which is satisfactory growth, but still a challenge relative to cost growth.

JB Hi-Fi reported 1H25 sales growth of 10% and EBIT growth of 9%. Impressive top line growth was hampered by a decline in gross margins and elevated operating cost growth. While good sales trends should continue, the results provide a reminder that gross margin declines are a risk and operating leverage is low. The company’s large cash position does bode well for further special dividends. While dividends and cash flow are attractive to some investors, the valuation remains steep in our view. 

Inghams strategy day provided an upbeat tone about the opportunities to improve its sales mix and capex projects that will lift profit margins. The company is targeting double-digit EBITDA margins over time, which would be a 25% lift on our base case of 8%. Given a favourable industry structure, higher margins are possible.

While JB Hi-Fi had a record half of earnings in 1H23, that is in the rear-vision mirror. The forward trajectory suggests a normalisation of sales and earnings is imminent. We expect negative comp sales in 2H23e and 1H24e for both JB Hi-Fi Australia and The Good Guys. We expect gains from inflation, and The Good Guys improved buying terms.

Many Australian retailers have a presence in New Zealand. However, not all are successful in that market. In Issue 5 of The Retail Mosaic, we analyse the consumer, retail structure and profitability of retailers in NZ. Even though the consumer has similar attributes, growth rates diverge often. While some retail segments are more consolidated, many Australian retailers with operations in NZ lack scale.

Woolworths reported 1Q23 sales growth of 1.8%. This low rate of growth simply reflects a high hurdle from lockdowns over the past two years. We expect sales growth to recover to 5%-6% from here and the growth gap to Coles will narrow. The market remains orderly around price inflation, which will support earnings growth. Moreover, the headwinds in NZ should ease soon and margins are likely to recover in calendar 2023.