We have made modest revisions to our retail sales forecasts. For FY26e, we forecast retail sales growth of 4.0% (prev 3.9%) and for FY27e 4.1% growth (unchanged). Non-food retail spending has been solid in the past six months and the trends are likely to continue into Christmas this year. However, we may see some shift in category performance in the new year as household goods slow, while fashion and takeaway food sales improve. Our upswing in retail sales is muted, which is a function of slowing household income growth and a low savings rates. We continue to monitor house prices closely as a source of upside risk if the wealth effect stimulates the use of previously stored-up savings.

The link provides a presentation associated with a webinar we held. The webinar addressed our retail sales forecasts for FY26e. The outlook remains constructive for retail spending in FY26e, interest rates are falling and tax cuts are providing stimulus for households, but population growth is slowing and income growth may not rise further from here. We assessed the willingness of consumers to dip into savings to drive retail spending higher.  

Australian retail sales growth has been on an improvement path since March 2024. Retail sales growth for FY25 was 3.3%, better than the 1.8% in FY24. We see retail spending accelerating further to 3.9% in FY26e. Why not a stronger improvement given interest rate cuts? Given tax cuts and strong wages growth during FY25, income growth will actually slow in FY26e making it hard to see much acceleration in retail sales. If retail growth is stronger than our forecast in FY26e, it is likely driven by households dipping into savings if house prices rise substantially.

Australians saved a lot of money during COVID-19. They saved $246 billion more than usual in fact. Bank data shows that households have now started drawing on that savings buffer. Is this good news or bad news? Do all demographics have savings buffers? We use demographic data to answer these questions and find that all income groups (lowest to highest) have some buffers. Amongst age cohorts, the groups aged 25 or older have saved more. Younger people have few buffers. The excess savings will result in a gradual slowdown in retail spending, potentially milder than many fear. The impact of higher interest rates will hurt higher income households the most as they carry more debt relative to income. Those over 65 are net beneficiaries of higher rates. Given data on spending by demographics, liquor and food at-home are likely to outperform. Dining out and travel may suffer when higher income earners pull back on spending.

Retail sales are a function of volume, price and mix. While volume and price receive plenty of attention, mix is often mis-understood, or not disclosed. In Issue 4 of Price Watch, we explore mix and its impact on sales. Successful businesses drive mix higher through their deliberate product and price decisions. Consumers will also make conscious choices about their basket mix depending on income, convenience, demographics and the cost of living. In the limited disclosure on mix we have, we find that it accounts for anywhere from one-quarter to half the sales growth for large retailers, with a higher contribution over the past two years. More disclosure on mix would lift perceptions about the quality of sales growth as pure price rises or excessive volume growth are often seen as unsustainable.