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Presentation on the retail sales outlook for 2026

As good as it gets

30 January 2026

The link provides a presentation associated with a webinar we held. The webinar addressed our retail sales forecasts for 2026. We addressed the outlook for the Australian retail sector in 2026 and beyond. The sector had a strong finish to 2025 but the outlook is more hazy with risks to both sales momentum and gross margins emerging. 

Australian consumer insights - National Accounts for Sep 2025 quarter

Income growth good news for retail

08 December 2025

The national accounts for the September 2025 quarter provide an insight to the strength of the Australian consumer. The ABS has revised up historical income growth and in the September quarter household income rose 6.7%, with consumer spending up 5.7%. Income growth has averaged close to 8% so far in 2025. No wonder discretionary retail spending began growing above trend this year. The challenge is identifying sources that will result in any further acceleration in retail spending in 2026. We expect retail spending to continue to trend near current levels. The upside case relies on lower household savings which is possible if house prices rise double-digits, a low probability now given the lack of interest rate cuts any time soon.

Presentation: Retail sales outlook for the 2025 festive season

A subdued upswing from here

31 October 2025

The link provides a presentation associated with a webinar we held. The webinar addressed our retail sales forecasts for FY26. We addressed the crucial time for retailers that is the festive season and how trends may shift across retail categories. While the macro-economic backdrop is conducive, what will it take to see stronger sales growth?  

Quarterly update: Retail sales forecasts for FY26e

A subdued upswing from here

23 October 2025

We have made modest revisions to our retail sales forecasts. For FY26e, we forecast retail sales growth of 4.0% (prev 3.9%) and for FY27e 4.1% growth (unchanged). Non-food retail spending has been solid in the past six months and the trends are likely to continue into Christmas this year. However, we may see some shift in category performance in the new year as household goods slow, while fashion and takeaway food sales improve. Our upswing in retail sales is muted, which is a function of slowing household income growth and a low savings rates. We continue to monitor house prices closely as a source of upside risk if the wealth effect stimulates the use of previously stored-up savings.

National Accounts for June 2025 quarter

Income growth has peaked

07 September 2025

The Australian national accounts for the June 2025 quarter explain the strength in retail sales over the same time period. In the quarter, household income rose 7.6% and the seasonally adjusted savings rate dropped by one percentage point. Broader consumer spending rose 4.8% in the June quarter and retail spending rose 4.2%, the strongest rate of growth in two years. Can the retail sales momentum continue? With income growth likely to slow in FY26e, a further drop in savings will be needed to support retail spending. We expect retail spending to rise 3.9% in FY26e, ahead of FY25 at 3.3% growth.

Presentation: Retail forecasts for FY26e

Can it get better from here?

25 July 2025

The link provides a presentation associated with a webinar we held. The webinar addressed our retail sales forecasts for FY26e. The outlook remains constructive for retail spending in FY26e, interest rates are falling and tax cuts are providing stimulus for households, but population growth is slowing and income growth may not rise further from here. We assessed the willingness of consumers to dip into savings to drive retail spending higher.  

National Accounts for March 2025 quarter

Stimulating reading

05 June 2025

The National Accounts results make for stimulating reading for consumer-facing businesses because household income growth has accelerated at the same time as cost of living pressures have eased. Financial conditions are good. The March 2025 quarter showed household income growth of 6.7% with consumer spending rising 4.2%. Households are now saving 5.2% of their income. The dilemma in our mind is whether conditions accelerate from here. We expect the rate of retail sales growth, currently trending at 4%, to persist over the next 12 months. While interest rate cuts will help, a slowdown in population and lapping the income tax cuts means income growth is actually likely to slow a little, making it hard to see an acceleration in retail sales growth.

Our take on the FY26e Federal Budget

Election year budget for consumers

28 March 2025

The Federal Budget for FY26e provides some added support for households given tax cuts, healthcare cost reductions and energy bill relief. The total benefit amounts to $3.6 billion for FY26e on our estimates, a 0.2% boost to incomes. This pales into insignificance compared with the FY25e tax cuts that lifted income by 1.6%. While some retailers worry about an election year, the economic setting for retail looks good and retail spending is likely to strengthen slightly over the next 12 months.

National Accounts for December 2024 quarter

Back to "normal"

07 March 2025

Australian national accounts for the December 2024 quarter paint a clear picture on the drivers of a noticeable improvement in retail spending over that time period. Household income rose 5.6% with wages growth of 6.1%. Retail spending was up 4.0%. It appears close to half the tax cuts have been spent and non-retail spending is no longer crowding out spend. From here, sales growth should improve modestly as retail captures its fair share of the wallet. A slowdown in population growth of circa 0.5% needs to be taken into consideration as a partial offset and, along with low prevailing savings rate, informs our view that the retail upswing will be modest over the next 12 months.

Presentation: Retail forecasts for 2025

A supportive 12 months ahead

31 January 2025

The link provides a presentation associated with a webinar we held. The webinar addressed our retail sales forecasts for 2025. In the presentation, we answered some of the big questions on everyone’s minds, the impact of interest rate cuts, how elections impact spending and the outlook for retail sales across categories.

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