The Australian Federal Budget is positive for retail given income tax cuts. However, there are very few other initiatives that shift the outlook for consumer spending. Power price relief helps, but it is at the margin. The tax cuts add 1.6% to household income in FY25e. However, evidence from past tax cuts shows it takes time for them to benefit spending. Treasury forecasts a 1% acceleration in consumer spending for FY25e compared with FY24e. We take the same view on retail spending and expect a 1% improvement in growth for FY25e, a modest upswing. We are near the low point of the retail cycle and tax cuts will help lift growth. Even so, sales growth is likely to be slower than cost growth.

Australian consumers appear to be in the mood to celebrate Christmas and retail spending is likely to be better than “feared” by many this year.The lead-up before Black Friday was soft, but Black Friday promotions stirred up demand and the ramp into Christmas is likely to be sufficient to lead to better than consensus outcomes. We see upside risk to earnings for 1H24e for Super Retail Group, City Chic, JB Hi-Fi and Wesfarmers. While near-term earnings upside exists, we remain cautious because the path over the next two years is challenging with sales growth likely to remain below cost growth.

Bapcor’s AGM trading update revealed weaker sales trends and margin pressure early in FY24e. There are some macro headwinds, but not the only factor in our view. We also expect softer sales trends to persist as price inflation eases and new car sales recover. Bapcor is raising prices and cutting costs, which should improve the earnings run-rate for the remainder of FY24e. Even so, there will be a heavy reliance on cost savings to ensure a flat NPAT outcome.

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The Australian national accounts for the December 2022 quarter foreshadow the dynamic that will play out in 2023. Wages growth is strong, but disposable income is weak. Consumers are also switching back to more normal spending habits with strong recovery in recreation. So far retail has not felt the effects, but under the surface there is already weakness. Retail sales growth of 9% year on year in the December quarter was largely a function of price. As we move into 2023, the fade in retail inflation contribute meaningfully to weaker sales growth. While savings rates are now below 2019 levels, the stored up savings from the last two years are still yet to be spent. For more, please see our report Retail forecasts for 2023 – Brace for Impact, January 2023.

The National Accounts highlights the pinch from higher interest rates starting to show through. Household income rose 3.6% in the September 2022 quarter, down from 6.5% in the June quarter. However, savings rates are the cushion that will continue for the next six months, preventing a retail sales downturn till mid next year.  Savings dropped from 8.3% in June to 6.9% in September. The stored up savings in the bank over past 2.5 years have not been used, which keeps consumers personally confident despite a multitude of macro-economic headlines that spooks sentiment. We expect a good Christmas for retail and even decent March 2023 quarter. Retail sales will slow meaningfully, just not yet.

Consumer sentiment for October 2022 is 19% below the long-term average, suggesting consumers are worried. However, consumer sentiment is at odds with consumer spending. Most of the time what consumers say and what they do disconnect. Instead, we focus on measures of consumer behaviours in order to gauge the retail outlook. Restaurant and café spend has a 3x stronger correlation with retail spending than consumer sentiment. Restaurant bookings are up 23% on pre COVID-19 levels in October. Housing churn is up 80% on pre COVID-19 levels. Food inflation is 14% higher than 2019 and retail spending is up 25% on 2019 levels. There are no signs of a slowdown in spending behaviours on the near-term horizon.

Measures of consumer behaviour and sentiment

Australian GDP fell by 1.9% in the September 2021 quarter, but the national accounts provide a more positive take on the consumer. Wages grew, savings lifted and, even with lockdowns, some areas of retail saw growth like food and online. The statistic that raises the most significant debate is savings. Household savings were 18% of income and households have saved more than $365 billion since the start of 2020. Such significant savings makes us more confident of a soft landing in retail over the next 12 months.

Australian National Accounts for the June 2021 quarter show some normalisation compared with the lockdown impacts on income and spending a year ago. Two-year CAGR household income growth is 5% which compares with retail sales CAGR growth of 6% for the June quarter. Australians have also saved $243 billion since the start of 2020. This elevated level of savings will be the first bucket of money used for holidays when borders reopen. Any slowdown in retail spending is likely to be more modest than people expect.