Endeavour Group provided a trading update that revealed gross margin pressure on its Retail segment earnings for 1H26. The release also provided the first indications about new CEO Jayne Hrdlicka’s likely strategic direction. Ms Hrdlicka will clearly focus on price leadership and driving more sales through its stores. There is also scope to cut overheads and unwind the arrangements with Woolworths over time. We have lowered our EPS by 5% in FY26e and 1% in FY27e. We retain a Buy rating on Endeavour and expect the shares to re-rate once there is clarity from the refreshed strategy in May or June 2026.

Endeavour Group reported 1Q26 sales down 0.3%.  The sales dynamic remains broadly consistent with declines in Retail liquor volumes, but growth in Hotel sales. Endeavour’s commentary suggests gross margin risks are building as it invests in sharper pricing in order to improve sales trends in its retail stores. We expect EBIT to drop by 5% in Retail in FY26e, despite cost savings. The Hotel business should have a better financial year given sales growth, but costs are elevated.

Endeavour Group reported a weak FY25 result with EBIT down 12%. There were mixed fortunes with Retail earnings down and Hotels up.  Recent sales trends suggest a similar dynamic in FY26e. However, we see more cost savings and less headwinds from its One Endeavour restructuring costs. We make EPS downgrades of 5% in both FY26e and FY27e given lower Retail sales and some gross margin pressure. Endeavour’s balance sheet has high gearing. When combined with its management changeover in January 2026, the risks are growing that an equity raising is used to improve its balance sheet and provide the capital to turnaround the business.

Endeavour Group’s announcement that Executive Chairman, Ari Mervis, will step down naturally raises many questions. However, one question it helps answer is that near-term sales and earnings look like they are stabilising. The teleconference call made it clear that the strategy “refresh” is just the beginning. As a result, there could still be substantial change in Endeavour and earnings risk under new CEO Jayne Hrdlicka who starts in January 2026.

Endeavour’s share price has dropped 10% in the past quarter. Our take is the share market is concerned about the outlook for liquor industry demand and the transition to a new CEO. We address the liquor industry outlook in this report and find that the weakness in sales is more a function of the COVID-19 spike in demand than a structural concern. We expect retail liquor sales to improve meaningfully by June 2025 and support better earnings for Endeavour. 

Endeavour Drinks Hotel Strategy Day highlighted a clear focus on efficiency at scale and refurbishment of its hotels. The business had lacked that focus under Woolworths ownership and the initiatives should lift earnings. Patience is required as the benefits will flow from FY26e onwards. The detailed financial scorecard disclosed by the company is also a big step forward in accountability. We still incorporate a risk to earnings from regulatory changes. While the exact form is not clear, on a 3-5 year horizon, there could be a hit to Hotel earnings.

Endeavour’s Hotel segment is in greater focus given recent comments from various state governments about changing regulations on poker machines. We estimate gaming accounts for 24% of group EBIT for Endeavour. Given state governments generate over $6 billion in revenue from gaming machines, we see a shift of the profit pool to government in the form of higher taxes as the key risk to Endeavour. The perception of risk about poker machines will ebb and flow depending on news headlines.

Endeavour Group reported 3Q22 Easter-adjusted sales decline of 0.7% in its Retail liquor business and 2.5% growth in Hotels. The sales trends improved later in the quarter as the economy reopened further after a spike in Omicron cases in January 2022. The company also noted some disruptions and costs associated with floods in northern NSW and QLD.

Endeavour Group reported 1H22 EBIT of $556 million, up 3%. The result was driven by gross margin gains in the Retail business. The company also did a good job in managing costs given the disruptions from COVID-19 during 1H22. We expect most of the gross margin gains seen in recent years to be retained, particularly given the growth of Pinnacle Drinks. However, we are cautious about the performance in FY23e. Overall, we forecast FY23e EBIT growth of 4%, which comprises a 9% fall for Retail and 37% EBIT growth in Hotels.