Endeavour’s strategy unveil focused very much on retail fundamentals and lacked quantifiable detail.  The emphasis on sales growth is sensible given Endeavour Retail has lost 5% of market share over five years. There is upside in selling data to suppliers and better buying margins too. The $300 million cost savings will be partly offset by cost inflation. Management incentives attached to the strategy will be crucial. Previous iterations focus on sales, EBIT and working capital, along with ROFE and EPS. We expect the same focus going forward. We forecast capex to hover near $500 million as more is spent on hotels, which is consistent with a lower dividend payout ratio.

Endeavour Group will hold a strategy day on 27 May 2026. While a good opportunity to hear about its focus and meet new management, we expect the strategic pillars to be about improving its price position in Dan Murphy’s and cutting costs, both largely known topics. We wonder about the future of Pinnacle Drinks and see upside from a shift in range towards RTDs. Hotels refurbishments will be a feature with a higher frequency needed. We think the strategy day is unlikely to reveal much new, and puts the focus on a) liquor industry demand growth and b) the execution of its strategy.

Woolworths 3Q26 sales growth of 4.5% was solid across all segments. Even so, the company has lowered its earnings guidance on higher fuel prices and a decision to absorb cost increases on supermarket essentials over the next three months. It is clear that Woolworths top priority is improving its price perception with shoppers. We expect sales trends to slow as the unwind of strike impacts is bigger than the inflation pick-up over the next six months. We see a decent earnings path for FY27e as Woolworths benefits from further cost savings and simplification.

Coles and Woolworths upcoming sales results may be of passing interest because we expect the emphasis to be on the current trend in relative performance and the outlook for price rises. We forecast Coles Supermarket comparable sales growth of 3.0% and Woolworths Food at 4.3% for 3Q26e. The growth gap in Woolworths favour is narrowing with an elimination of the gap in 4Q26e in our view. We expect limited detail on price rises because negotiations are ongoing with most suppliers. While not likely to be a feature discussed by Woolworths, its range rationalisation program called Customer Offer Reset is ramping up and will be topical throughout 2026. It could provide $100-$210 million in lower cost of goods on our estimates but will alienate some suppliers and therefore may have adverse effects on sales on a 2-3 year horizon.

Endeavour Group’s 1H26 result release revealed ongoing weakness in Retail liquor sales and further gross margin pressure for 2H26e. Gross margin investment that commenced in September 2025 needs to flow through and should start to boost sales late in FY26e as marketing is ramped up. However, EBIT recovery will only begin in FY27e. The Hotel segment is seeing good momentum from site renewals and more will be done over the next year. However, it is grappling with higher cost growth.

Endeavour Group provided a trading update that revealed gross margin pressure on its Retail segment earnings for 1H26. The release also provided the first indications about new CEO Jayne Hrdlicka’s likely strategic direction. Ms Hrdlicka will clearly focus on price leadership and driving more sales through its stores. There is also scope to cut overheads and unwind the arrangements with Woolworths over time. We have lowered our EPS by 5% in FY26e and 1% in FY27e. We retain a Buy rating on Endeavour and expect the shares to re-rate once there is clarity from the refreshed strategy in May or June 2026.

We have produced a chart pack about the outlook for the liquor industry. The primary debate is the structural vs cyclical components impacting the decline in consumption. While we see structural decline, we expect it to be in the order of -0.5% per capita, per annum, far lower than the circa -6% p.a in the past two years.  We are seeing signs of improving volumes in on-premise (pubs and restaurants).

Recent Australian data on liquor demand fuels the debate about the structural and cyclical factors. Per capita liquor consumption fell 6% between FY23 and FY24 and we see another -6% for FY25. This sounds sobering. However, the industry is still coming down from its COVID-19 binge and sustaining the long-term structural decline seen over the past 20 years. The silver lining is the magnitude of the decline in liquor markets is likely to ease. Beer volumes have turned positive on-premise. We expect retail liquor to return to growth in the December 2025 quarter. The real opportunity in the liquor industry is to tap into the trend towards premiumisation and RTDs, where Endeavour and Coles both under-index.

Endeavour Group reported 1Q26 sales down 0.3%.  The sales dynamic remains broadly consistent with declines in Retail liquor volumes, but growth in Hotel sales. Endeavour’s commentary suggests gross margin risks are building as it invests in sharper pricing in order to improve sales trends in its retail stores. We expect EBIT to drop by 5% in Retail in FY26e, despite cost savings. The Hotel business should have a better financial year given sales growth, but costs are elevated.

Upcoming quarterly sales for Coles, Woolworths and Endeavour Group will show a continuation of recent themes. Coles Supermarkets winning, receding inflation and weak liquor volumes. We forecast 1Q26e comp sales of 4.2% for Coles and 1.6% for Woolworths. This gap is approaching a level where Coles could also win 2Q26e, an outcome that would intensify the scrutiny on Woolworths Board and management. We forecast Coles Liquor comps at -0.3% and Woolworths at -0.6%. Liquor retail is still in the doldrums, but pubs are back in growth suggesting broader liquor consumption concerns are easing.