Australian retail sales rose 0.9% in September 2024 year-on-year. This was a deceleration on the 4.0% growth in August. August benefited from Father’s Day timing and promotional activity, which took sales from September. Looking at the September quarter, retail sales were up 2.5% compared long-term trends of 4.9%. Pharmacy, recreational goods and furniture were the non-food categories in growth during September. We see consumers delaying purchases in anticipation of Black Friday deals which means a more subdued October as well.

Australian retail sales rose 4.0% in August 2024 year-on-year. This was an acceleration on the 2.6% growth in July with online outperforming at 12.0% growth. Dining-out slowed, but supermarkets were strong.  Afterpay Day, Father’s Day and better weather supported liquor, recreational goods and clothing spend. Pharmacy continues its strong sales growth. We expect sales growth to be softer in the next two months ahead of Black Friday promotions in November.

Australian retail sales rose 2.6% in July 2024 year-on-year. While overall sales trends remain weak, the standout was online, which was up 14.3% with strength in both food and non-food online. Amazon’s Prime Day has had spillover effects across the market. Hardware, Liquor and Takeaway Food were in decline in July. Pharmacy and furniture had good sales growth. We expect a gradual improvement in sales growth over the next six months led by non-food retail categories.