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Breville Group (BRG) - Coffee tailwinds outweigh disruptive peers

Breville’s formula for 10% growth

18 May 2026

Breville has navigated a turbulent six years given a COVID-19 boom in demand and bust along with the introduction of China tariffs by the US. We expect Breville to sustain close to 10% constant FX sales and EBIT growth over the next two years. The demand backdrop in the US remains strong and globally the coffee machine market has significant upside in household penetration. Even though competition in coffee machines is heating up, Breville’s premium position affords it some protection. We also see medium-term sales support from additional markets like China and the middle east.

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