Australian retail sales data for December 2022 shows strong overall growth but increasing dispersion across categories. Both supermarkets and cafes & restaurants did well. Department stores also had a strong month. Household goods were weak, especially given the level of price inflation. Additional disclosure from ABS on volumes, shows that 80% of the strong December quarter for retail growth came from price inflation. The timeline of price inflation fading will have a significant bearing on the slowdown in retail in 2023 and adds to near-term risks in household goods but should result in stronger sales in food categories for this calendar year.

Australian retailers will deliver good results for the upcoming reporting season in February and March 2023, once again mystifying many that worry about higher interest rates. While reporting season will reveal impressive earnings for most, we are becoming more cautious. It may sound like a contradiction, but this set of results is likely a peak and earnings could fall meaningfully over the next 18 months as sales growth falls below cost growth.

Endeavour Group reported 1H23 EBIT growth of 16%. The result was characterised by a strong increase in profit margins in Hotels and good cost control in its Retail segment. However, when we look at performance from 1H20 to 1H23, operating cost growth has outstripped revenue growth in both Retail and Hotels. Cost growth will remain a headwind in our view over the next two years. Another unknown for investors is higher capex (or opex) associated with Endeavour’s technology transition over the next four years. We expect very limited earnings growth over the next two years as operating cost growth limits margin expansion.

Australian inflation for the December 2022 quarter was 7.8%. Retail categories have had similar price increases, propping up retail sales growth. Retail volumes are already flat to declining based on our analysis. Packaged grocery inflation accelerated further to 7.0%. We expect the rate of retail inflation has peaked and volumes will start to decline at a faster rate this year.  This is more likely the risk in supermarkets, furniture, appliances and auto parts. Nonetheless, overall nominal retail sales growth will continue to be underpinned by price inflation over the next six months.

Australian retail sales growth of 7.7% for November 2022 continues the strong run during the calendar year. The growth is impressive given incredibly strong growth in both 2020 and 2021 for November as the country emerged from lockdowns. There was very high growth in café & restaurants, a sign of consumer confidence in our view. Sales rebounded strongly in supermarket and liquor too. Generally, high price inflation is propping up growth across the industry and will continue to do so into the first-half of calendar 2023.

Back in July 2022, the wage determination for the Australian General Retail Award resulted in wage increases of 4.6%-5.2% for employees, with an additional boost from higher employer superannuation contribution. What will the next wage determination bring? Historically, we have typically seen retail wages rise slightly more than inflation. If that is the case, we think retail wages growth may be around 5% again for the 12 months starting 1 July 2023. This will be good news for employees, but a challenge for retailers as sales growth starts to slow.

It is inevitable that Australian retail sales growth will be much weaker in 2023 compared with 2022. We forecast industry sales growth at 2%, down from 11% last year. Many are anticipating that retail spending will fall off a cliff. However, volumes are already weak. It is price inflation that is supporting above trend spending. We expect inflation to taper off gradually, which means a more visible downturn in retail sales in the July-December 2023 period in our view. The categories most vulnerable to an earlier slowdown are furniture, hardware and recreational goods where we forecast a decline this year. In the food sector, elevated inflation will support growth of 5% in 2023. The risks to our retail forecasts are to the upside if inflation is higher and households dip into their excess savings built up over the past three years.

We expect Christmas retail sales to surprise on the upside with a partial offset in lower profit margins. The strongest feedback comes from department stores, electronics and supermarkets. However, not all have done well. Off-premise liquor looks to be in decline and womenswear feedback is weak.

City Chic has provided another trading update showing slowing sales in Australia. We think it is best to describe the company’s sales position as normalising. We doubt there is a rebound in FY24e. With a reversion in sales, the company’s inventory position is far too high and hence profitability will be largely wiped out in FY23e. The real question is to what level do profit margins recover? We forecast long-term EBITDA margins of 10% and a return to net cash by the end of FY23e. While it is a difficult 12 months and there are many risks, we reiterate our Buy rating with a target price of $0.85 per share (prev $1.25).

Sales trends deteriorate

City Chic’s sales trends have slowed in the past four weeks. At its AGM for the first 20 weeks, sales were down 2% FYTD, now for the first 24 weeks, sales are down 7%. Some of the weakness can be explained by the normalisation of sales in Australia given the reopening last year boosted November 2021. Sales are likely to be down 7% for 1H23e and we estimate a drop of 10% in 2H23e given less of a currency tailwind. Our FY23e sales estimate is $337 million, which, on our forecasts, means that Avenue dropped back towards its acquisition level and there is only modest growth in EMEA. Such a reset reframes its growth. While sales growth should resume, it will be costly to continue to acquire customers. We expect sales growth of 5%-12% going forward.

Gross margins down given excess inventory

City Chic has flagged an EBITDA loss for 1H23e. We forecast -$1.1 million with +$7.7 million in 2H23e. Our 2H rebound reflects a likely reduction in marketing costs and smaller headwind from fulfillment costs vs the pcp. We highlight two things about near-term earnings. Firstly, management has an incentive to make a small positive EBITDA across FY23e. A cash realisation above 1.5x will trigger short-term incentives. Secondly, management has an incentive to drop inventory. An inventory level of $125 million leads to full payment of this short-term incentive.

Can it get to net cash and where do margins settle?

With the share price as low as it is, the market is clearly sceptical about its ability to lower inventory and return to a net cash position. Given financial incentives for management, we expect inventory reduction is a major motivation. We forecast a net cash position of $10 million in 1H23e, rising to $42 million by FY23e. The company has historically targeted 15% EBITDA margins. We assume 10% on the basis that the company will have higher marketing, advertising and fulfillment costs in order to grow sales.

Earnings revisions

We lower our sales forecasts by 3%-5% over the next three years. We reduce our EBITDA (pre AASB-16) for City Chic to $7 million for FY23e from $19 million previously. A small loss across the full-year is possible. The swing factors for us are the level of discounting in 2H23e and the willingness to lower marketing costs.

Our view

City Chic’s sales performance suggests to us that the boom in sales over the past two years is in a large part a function of lockdowns. As a result, the company has far too much inventory and a financially painful 12 months to clear the product. However, fundamentally the company has a good market position in the plus-size market and its balance sheet should have a net cash position. We reiterate our Buy rating with a 12-month target price of $0.85 per share.

Woolworths has announced a majority stake in Petspiration Group for $586 million, at an EV/EBITDA of 11x. This is a full price, particularly given Woolworths will deliver the majority of the synergies. We are concerned that industry-wide revenue may recede given the COVID-19 pet boom added more than 2.5m dogs and cats to households. Woolworths is building out its “ecosystem” and Petspiration is a natural extension. However, the more important share price driver is Australian Food, which needs to demonstrate that previous capex is delivering a return on investment.