Australia’s national accounts reveals that income growth remains strong and consumers are spending more money outside of retail. For the March 2024 quarter, household income rose 5.1% and total consumer spending was up 5.9%, whereas retail spending only rose 2.5%. Households are saving very little of their income, a reflection of stored up savings from the past four years, but also a reminder that consumers will be more value conscious. We expect similar trends to constrain a retail recovery in FY25e as households allocate spending elsewhere and lower retail price inflation dampens overall revenue.

Australia’s national accounts highlights an improvement in income growth as the headwinds from higher interest rates and taxes eases back. For the December 2023 quarter, household income rose 4.3% and spending was also up 4.3%. We are seeing a gradual drop in the share retail has of total spending and has further to go in our view given outsized spending over the past four years.

Australian national accounts for the September quarter reveals income growth of 2.6% and spending growth of 6.0%. Our analysis highlights that the weakness in retail spending is largely due to a reallocation by consumers away from retail as activities like travel and concerts returned to normal. Wages growth remains healthy and population growth of 2.4% is another partial offset to the pressure from higher interest rates and living costs on spending. The national accounts suggests we are more likely to see a soft landing for retailers and consumers. The weakness in retail demand is likely at its peak currently and should gradually improve through calendar 2024.

The National Accounts highlights the pinch from higher interest rates starting to show through. Household income rose 3.6% in the September 2022 quarter, down from 6.5% in the June quarter. However, savings rates are the cushion that will continue for the next six months, preventing a retail sales downturn till mid next year.  Savings dropped from 8.3% in June to 6.9% in September. The stored up savings in the bank over past 2.5 years have not been used, which keeps consumers personally confident despite a multitude of macro-economic headlines that spooks sentiment. We expect a good Christmas for retail and even decent March 2023 quarter. Retail sales will slow meaningfully, just not yet.

The Australian consumer has exited lockdowns in a strong financial position. In the December 2021 quarter, household income grew 5%, which is better than long-term trends and the savings rate was 14% of income. We estimate households have $200 billion in excess savings to fund holidays and a return to normal spending patterns. This bodes well for a soft landing in retail sales for 2022.