JB Hi-Fi’s share price indicates the market has firm expectations that good earnings growth will continue. We explore some of the arguments trying to justify the lofty valuation. Electronics categories are not defensive. Price deflation is common and replacement cycles vary. Just under half JB Hi-Fi’s outsized earnings growth over the past five years is a function of market share gains that will be harder to sustain.

JB Hi-Fi reported FY24 EBIT down 16%. Sales momentum and margins were encouraging in the second-half and the company has consistently gained market share over the past five years. We expect another year of softening margins, albeit overall EPS should be up slightly in FY25e. While JB Hi-Fi is clearly a well-run business, we expect future earnings growth is likely to be low single-digit at best.

JB Hi-Fi reported 1H24 sales down 2% and EBIT down 19%.  While a weak result year-on-year, profitability is well up on four years ago and on a normalisation path. Sales declines have abated more recently, but weak sales are likely for at least 12 months in our view. Gross margins are likely to soften further and operating cost growth will remain elevated. As a result, there is limited earnings growth over the next three years.

JB Hi-Fi provided a sales update revealing accelerating sales trends in February and March 2022. Given the high sales hurdle from last year, the trends are impressive and set the company up for a very strong 2H22e. We expect the sales strength to carry-on until late calendar 2022.

As key states of Australia emerge from lockdowns, we expect sales trends to improve for JB Hi-Fi. The demand for key categories like TVs, whitegoods and small appliances is likely to be strong. More importantly, with some tightness of supply, we expect gross margins across the electronics industry to remain firm in the medium term, particularly for The Good Guys. JB Hi-Fi has the added flexibility of a net cash position.

We initiate coverage on JB Hi-Fi. In our research report, we assess the sustainable earnings base. JB Hi-Fi has won market share, which has supported operating leverage. The majority of the gross margin gains in The Good Guys are likely to stick given both an improved sales mix and better bargaining with suppliers. The company also has a net cash position providing it with opportunities for growth or capital management.