Endeavour’s strategy unveil focused very much on retail fundamentals and lacked quantifiable detail.  The emphasis on sales growth is sensible given Endeavour Retail has lost 5% of market share over five years. There is upside in selling data to suppliers and better buying margins too. The $300 million cost savings will be partly offset by cost inflation. Management incentives attached to the strategy will be crucial. Previous iterations focus on sales, EBIT and working capital, along with ROFE and EPS. We expect the same focus going forward. We forecast capex to hover near $500 million as more is spent on hotels, which is consistent with a lower dividend payout ratio.