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What correlates with retail sales?

The disconnect between sentiment and spending

26 September 2022

In this report, we analyse  consumer sentiment and its role in predicting retail sales. Sentiment has a low correlation with retail spending other than during major crises. While it can help explain the consumer psyche, it doesn’t explain spending. Restaurant and café sales, housing churn, household deposits and food input cost inflation are all far more useful in predicting retail sales in the near-term. The Westpac-Melbourne Institute Consumer Sentiment survey was down 26% in September 2022 compared with long-term trends. Weak sentiment has been evident since March 2022 and contrasts strong retail sales growth.  These indicators are generally favourable with a broader slowdown in retail likely mid 2023. However, household goods categories could slow as soon as October 2022.

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