Woolworths 3Q24 sales result was soft across the board. Will trends improve from here? We expect Woolworths relative performance to improve in each of its divisions in 4Q24e albeit the ongoing industry-wide slowdown will result in a very modest uplift. Woolworths weak growth relative to Coles is largely attributable to transitory factors. We expect 4Q24e comp growth of 1.2% for Woolworths and 2.5% for Coles. However, with less than 2% comparable sales growth, Woolworths will need cost savings to maintain earnings.

Australian retail sales for September 2023 rose 2.1%. The additional detail on volumes highlights the magnitude of the weakness more clearly. In the September 2023 quarter, retail volumes fell by 1.8% and on a per capita basis were down 4.3%. The volume reset is a necessary step in the retail cycle reflecting outsized volumes during COVID-19 and weaker income growth. We are approaching a trough in retail sales growth in our view, but we don’t see any meaningful recovery until late 2024.

Australian retail sales growth of 8.2% for March 2022 year on year may be as good as it gets. The three-year cumulative growth is as strong as the dizzy heights seen back in November 2021, which proves once again, when COVID-19 cases drop, consumers clearly want to spend. The reality is that higher inflation and interest rates will take the edge off retail spending. However, the moderation in growth is likely to be gradual over the next 18 months as retail sales also benefits from some inflation.

The prospect of higher price inflation could significantly impact a retailer’s sales, earnings and valuation over the next three years. In Issue 2 of Price Watch, we analyse the impact price inflation has on supermarkets and non-food retailers and assess the likely volume response to price rises. The good news is even in non-food retail, price inflation 2-3 percentage points higher than average will lead to better sales, earnings and a PE re-rate.