Australia’s national accounts showed that retail continued to miss out on spending growth in the June 2024 quarter. Total consumer spending rose 5.2%, while retail spending only increased by 1.8%. Households have continued to use some of their stored-up savings to maintain spending habits. The good news for retail is the reset, or mean reversion lower of retail spending, has now largely played out. We expect improved income growth and a better share of wallet for retail to result in slightly stronger retail sales growth in FY25e.

Australia’s national accounts reveals that income growth remains strong and consumers are spending more money outside of retail. For the March 2024 quarter, household income rose 5.1% and total consumer spending was up 5.9%, whereas retail spending only rose 2.5%. Households are saving very little of their income, a reflection of stored up savings from the past four years, but also a reminder that consumers will be more value conscious. We expect similar trends to constrain a retail recovery in FY25e as households allocate spending elsewhere and lower retail price inflation dampens overall revenue.

Australia’s national accounts highlights an improvement in income growth as the headwinds from higher interest rates and taxes eases back. For the December 2023 quarter, household income rose 4.3% and spending was also up 4.3%. We are seeing a gradual drop in the share retail has of total spending and has further to go in our view given outsized spending over the past four years.

Australian national accounts for the September quarter reveals income growth of 2.6% and spending growth of 6.0%. Our analysis highlights that the weakness in retail spending is largely due to a reallocation by consumers away from retail as activities like travel and concerts returned to normal. Wages growth remains healthy and population growth of 2.4% is another partial offset to the pressure from higher interest rates and living costs on spending. The national accounts suggests we are more likely to see a soft landing for retailers and consumers. The weakness in retail demand is likely at its peak currently and should gradually improve through calendar 2024.

The Australian National Accounts for the June 2023 quarter revealed that wages growth remains very strong and, despite a range of headwinds, households still want to spend their money. They continue to tap into stored-up savings to sustain spending habits. Wages grew 9.2%, disposable income only rose 2.1% and consumer spending was up 7.8%. The Australian economy is also benefiting from population growth of 2.4%, which should remain above trend for another 12 months. The headwinds for household will continue and retail spending is likely to remain weak give both a squeeze on living costs and a desire to spend elsewhere outside of retail. This weakness is likely to be most acute in calendar 2023, but we may not see a meaningful improvement in retail sales growth till 2025.

Australia’s national accounts for the March quarter provides a clear narrative about the state of the consumer in 2023. Wages growth is very strong and even though interest rates are starting to bite, households are still spending. They have lowered their savings and switched spending to travel and recreation. The retail downturn thus far is only partly attributable to higher interest rates. The combination of a continued switch in spend outside of retail and higher interest rates mean the downturn will become more acute over the next six months. We may not see a return to trend growth in retail until 2025.

The Australian national accounts for the December 2022 quarter foreshadow the dynamic that will play out in 2023. Wages growth is strong, but disposable income is weak. Consumers are also switching back to more normal spending habits with strong recovery in recreation. So far retail has not felt the effects, but under the surface there is already weakness. Retail sales growth of 9% year on year in the December quarter was largely a function of price. As we move into 2023, the fade in retail inflation contribute meaningfully to weaker sales growth. While savings rates are now below 2019 levels, the stored up savings from the last two years are still yet to be spent. For more, please see our report Retail forecasts for 2023 – Brace for Impact, January 2023.

The National Accounts highlights the pinch from higher interest rates starting to show through. Household income rose 3.6% in the September 2022 quarter, down from 6.5% in the June quarter. However, savings rates are the cushion that will continue for the next six months, preventing a retail sales downturn till mid next year.  Savings dropped from 8.3% in June to 6.9% in September. The stored up savings in the bank over past 2.5 years have not been used, which keeps consumers personally confident despite a multitude of macro-economic headlines that spooks sentiment. We expect a good Christmas for retail and even decent March 2023 quarter. Retail sales will slow meaningfully, just not yet.

The National Accounts for the June 2022 quarter paints a strong picture of the  Australian consumer. Despite fears about higher interest rates, the prevailing climate is one where incomes are growing faster and savings are being drawn down gradually. We expect the strength of income and savings to outweigh the headwinds for at least another six months. It is fair to caution that once the slowdown arrives around mid-2023, it could be a protracted downturn.

Australian national accounts show that the consumer still has a preference for retail spending, even as government stimulus unwinds.  Household incomes rose 4% and spending was up 7% in the March 2022 quarter. Savings are still high at 11% of income, compared with a pre COVID level of 7%. We also thought it was interesting that the recovery in non-retail spending in the quarter was not at the expense of retail spending. Compared with the US and UK, we expect a longer-dated slowdown in retail spending that timestamps the risk for 2023, not 2022.