JB Hi-Fi reported FY25 EBIT of $708 million, excluding significant items. Operating profit growth of 9% was solid and largely reflected good sales trends in the year. While the housing cycle may improve, the more important driver of its sales outlook is price inflation, which is falling away. We expect sales growth of 3%-4% for JB Hi-Fi Australia and The Good Guys. The EBIT margin profile is likely steady going forward because a higher portion of sales growth will come from low margin businesses and wage and rent cost growth will remain elevated.