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Retail Mosaic Issue 10: How to assess productivity in retail

Floor space and marketing spend

19 January 2026

If the Australian economy has a problem with poor productivity, how can retailers play their part in lifting productivity? In Issue 10 of The Retail Mosaic, we analyse the key measures of floor space and marketing productivity across major Australian retailers. We assess their performance over time and against local and global peers. Our preferred measure of productivity is gross profit per square metre (sqm). Some retailers stand out with impressive levels of productivity such as GyG and Peter Alexander. Lovisa and Chemist Warehouse have impressive gross profit per sqm compared with global peers which explains their international ambitions. Retailers that should be able to lift gross profit per sqm include Big W, Bunnings, Dusk, Coles and Woolworths.

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