JB Hi-Fi reported a very strong 1Q23 sales trading update, which was elevated given the period lapped lockdowns last year. The three-year average growth rates are mid to high single digits reflecting sustained consumer demand and support from both price inflation and mix. We expect sales momentum to slow in 2Q23e as the company laps a more normalised sales base. We forecast 2Q23e comp sales for JB Hi-Fi Australia at 4.4% and The Good Guys at 3.3%. Given we expect a sales slowdown from here, we are more cautious on the stock.

Retail price inflation accelerated in the December 2021 quarter, albeit the increase was not uniform across all categories. Red meat, health & beauty, hardware, furniture and auto parts all had high inflation, while fruit, appliances and clothing prices all fell year on year. Supermarket inflation only accelerated by 30bp in the quarter. We expect more noticeable price rises in categories like supermarkets, sporting goods and electronics in the first-half of calendar 2022.