Coles’ investor day last week kept the messages high level and consistent about its strategy with an emphasis on value, digital evolution and efficient execution. The focus was its online and distribution centre automated fulfillment. While Witron is clearly proven, for the Ocado CFCs, we expect the payback will be very long-dated. Coles recent capex projects will lift profit margins over the next two years. 

Woolworths hosted a tour of its Melbourne South Regional Distribution Centre (MSRDC). This highly automated DC opened 2019 but COVID-19 delayed any inspection of the site. Woolworths spent over $560 million, including capitalised lease costs, and we estimate the return on investment at 7%-9%. While Woolworths has a different partner to Coles, we expect a similar outcome in terms of cost per case in the automated DC and a similar return on investment. The shift to automation comes at an important time for the supermarkets given escalating wage cost growth. While these DCs are impressive, they are more likely to offset to wage pressures than lift profit margins.