Published: 20 January 2026
We have updated our forecasts for online retail sales growth and penetration in Australia. FY25 was defined by strong online sales growth in marketplaces, food delivery and electronics. We have revised our long-term forecasts with higher penetration in online food as the supermarkets embrace food delivery aggregators and click & collect. We have slightly lowered our non-food forecasts. The emphasis remains on the profitability of online retailing for bricks & mortar retailers as well as the threat of Amazon to Australian retailers as they expand their footprint.
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