Treasury Wines (TWE) - Impairment in Treasury Premium Brands

Shrinking to greatness

Published: 08 August 2024

Treasury Wines has announced a write-down of $354 million pre-tax, or -33%, to its Treasury Premium Brands division. The write-down reflects weak profitability in commercial wine under $10 per bottle, of which Treasury is not alone. In many respects, we see the announcement as accounting catching up to the market reality for such wines. The bigger question on our mind is what form a divestment of commercial brands could take. These commercial brands are less than 5% of group gross profit but may be close to 20% of volumes. The challenges in commercial wine vindicates the increasing focus on luxury wines in the market. 

Not already a member?
Join now to get all the latest reports in full and stay informed.

Get started