City Chic (CCX) and Premier Investments (PMV) initiation

Staying on trend

Published: 18 March 2022

City Chic has a strong sales growth outlook but profit margins are likely to remain near current levels. Premier has a modest sales growth outlook from here and profit margins may fall. However, we see optionality given the company’s balance sheet. Premier may accelerate Peter Alexander store rollout, acquire a controlling stake in Myer or acquire a fashion business in youth apparel or accessories.

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